In a strategic move to mirror their growth, GrooveTech, a leading IT enterprise in Sao Paulo, partnered with Studio Yellow to revamp their corporate image. We embarked on a mission to create a visual narrative that resonates with their stature, delivering a brand experience that is as infinite, strong, bold, organized, and modern as the custom solutions they provide to their large-scale clients.
Studio Yellow's willingness to understand the reasons for Groove Tech's existence and to dedicate itself to putting this into a marketing strategy as broad as the one presented, were the reasons that made us choose its services.
Designing for GrooveTech, we encapsulated infinity in a digital realm, a universe of IT excellence.
This design is not just a contact facilitator; it's a statement of GrooveTech's commitment to cutting-edge, reliable, and organized business solutions.
The design features a bold, neon green accent that captures attention against a deep black backdrop, symbolizing the company's innovative and energetic approach to technology.
This design is a masterclass in understated elegance, marrying the sleekness of modern technology with the warmth of human intelligence, as stated in the tagline.
The layout is strategically organized, guiding the viewer's eye to a central case study about their work.
GrooveTech's revamp was a journey to boldness, reflecting their organized, robust market presence.
The careful placement of text and imagery serves to enhance readability and viewer engagement.
These visuals are not just aesthetically pleasing; they also communicate GrooveTech's commitment to merging technology with human-centric solutions.
By providing collateral assets, the client was able to align its communication in all channels.
